Getting Into The Music Business
It’s the dream of al the majority every adolescent to have their personal rock band, establish new sounds, reach success and everything else that all of this could bring. Screaming listeners, respect, autographs, tours, luxury hotels, glamour etc…
So,on one of those sunny days, we wake up from this sweet dream and, in the absence of the notion that all this time has passed by so swift, we’re adults, living our “normal” lives, earning just enough bread to get by, doing what our parents always wanted us to do.
I know a doctor who still dreams of having a varying life, a life that will excite him… once he confided in me that he’d gladly ex change everything that he had built, if he might have the occasion to go back to what he loved best, music (he has been a guitarist in a heavy metal band).
Where do all these dreams hide?
Now you have your own company, or that job, which in societys’ eyes is respectable, in a wonderful company, and you decide not to let the old flame die. You decide to have a bit of fun and return to “waging a bet” in the music industry.
For you to be started as a musician, or manager of a band, you will need abilities in business, buying, sales, market research, man management, delegation of tasks and be fashion conscious.
All these actions together make up marketing in the world of music.
For this project, just like in any other business, you’ll need to designate a quantity which you are prepared to invest. Treat music like any other commercial adventure in your life. Never as a profitable hobby.
A Budget and Business Plan (with a target public defined) are important, just as in a “conventional company“. This way you will not fall into the trap of making emotional decisions, taking your attention away from your real objective.
Save your sentiments for your music.