Independent Music Business – Know Your Regional Scene

Here is probably the most vital music business tip you will ever receive:

Join up and subscribe to every indie music business and DIY performer promotion email list, newsletter and resource that you can get your hands on and read everything that you receive.

I mean it when I say that too much information is much better than not enough, if what you’ve joined up or subscribed to is not giving you the information that you need then you might just opt out and un-subscribe.

Virtually all web sites that provide these things have the integrity to do as you ask.

Read what you receive, make notes, ask yourself if it’s relavent for you and the place you’re living in, integrate the information into your knowledge base.

The only way to secure this knowledge is by research, and the Web is the optimum place to research anything.

Researching on the Internet though will only give you general (but  nonetheless   profoundly important ) indie music business knowledge. The real power comes from knowing your Local/Regional scene and becoming active in it.

Here are some ways that you could do this:

1. Create reading the music magazines in your area. Regional street press is an invaluable tool in letting you know what’s going on in the Regional industry. Generally these magazines have features/interviews with Regional bands, a concert  persuade ( excellent for targeting where to play), industry news and so on.

2. Go and see some Regional bands. Check out your competition (I mean that as a figure of speech the most important thing about a Healthy indie music business is the community that builds from the music and the people who performance it), introduce yourself, get out there amongst it all and immerse yourself in the vibe. Get familiar with the places these bands performance at and know who to talk to when it is your turn to performance there.

3. Assuming that the re are music associations where you live, join them. Anything that guides indie music on an association level seek it out and join up. If it expenses resources to do that then do it (generally its not an expensive exercise). Joining these categories of associations instantly gives you a sense of community and solidarity. also the amount of information you will obtain about your Local/Regional area will be huge.

4. Assuming that the se Regional companies have web sites then bookmark them.

Need I say more on this topic. Many web sites for offline organizations provide more to Internet users of their services. It pays to be an active Internet user. One advantage that comes to mind is the fact that you’re able to participate in forums and messageboards which, in time will become persuasive DIY marketing tools for you.

You got to start somewhere and the best place to start is with your own Local/Regional area. As you expand your knowledge base you will work out ways to further your career and hopefully a snowball effect will start.

Once it stars, HANG ON!