Music Marketing On the Web

We’ve all heard the stories of artists “making it on MySpace”. Well, while there are several genuine success stories out there, I’m here to tell you that music marketing on the Web is in no way as simple as simply throwing up a MySpace page, adding a bunch of friends and calling it a career.

While MySpace.com has many rewards for artists I would actually go as far as to say that MySpace.com does not really matter. If you already have a excellent MySpace.com campaign going then great, keep doing what works. Still, if you’re about to release an album or you’ve recently released one only to see disappointing solutions, then I am going to suggest that you completely rethink your music marketing strategy.

In a nut shell, I have found these to be the components of a successful music marketing campaign.

1. The Mailing List: Focus on building your mailing list. Start a mailing list on every piece of Internet real estate that you have.

2. Traffic: Do whatever it takes to send as much traffic as possible to that mailing list sign up form. Use MySpace, Fac electronic book, post in forums, flyers, stickers, emails, pay if you have to, just do what ever it takes. The more traffic, the more sign ups, the more albums sold.

3. Communicate with your listeners Don’t sell to your listeners, communicate with them. Let them get to know you by sending out fun and valuable emails. Do this as generally as you can without being too annoying. Once they trust you it’s ok to  promote  your album but do so with respect for their time and intelligence.

Music marketing is an art form in its own right. These are just a few simple pointers to developing a successful music marketing campaign. With a little bit of know how endeavor on your part you should start to see an increase in album sales in no time.