Online Music – Blessing or Curse?
I just learned that April 19, 2008 was Record Store Day, an opportunity to celebrate independent record stores. As record stores slowly vanish across the country, it’s revealing that April 19 came and went with little fanfare. Perhaps, prefer me, the party was invisible to you, too. And I am sorry I missed it, because I value the place of music stores in our culture. But it got me thinking about how music is accessed and sold these days.
I am not fond of vinyl — I do not miss the pops and clicks, or the way that dust balls would build up in front of the needle and cause the sound to crackle — but those large album sleeves allowed for some nice ly inventive packaging back in the day that cannot be done with CD s. I recall the surprise of occasion Alice Cooper’s School’s Out. The cover was the surface of one of those old grammar school desks and lifted up like the lid of the desk to reveal the interior. The record was nested inside a slinky pair of pink girl’s paper panties, which you had to slip off to performance the record. Then there was Jethro Tull’s Thick As A Brick, packaged with a fictional small town paper, “The St. Cleve Chronicle.” It was a crafty satire of a provincial newspaper replete with articles, television listings, advertisements, a crossword — even a lascivious connect-the-dots puzzle — all oozing with irony. It read like a novel, with the same characters reappearing in varying sections.
The Internet offers a excellent way to discover, sample and purchase music, no doubt about it. It’s a excellent improvement over the experience the majority of us have had of buying a new CD and finding out you only like two of the ten songs. And the Internet has really increased the chance for independent artists to reach a broad r listeners than ever before. But in making snap judgments after listening to a snippet of music Web, all of us likewise lose the ability of songs to grow on us. We’re like kids dazzled by neon crayons, and all of us risk passing over subtler but richer hues. There is the danger that music becomes less about artistry and more about commodity.
An additional problem is the lower d audio quality of MP3s, a digital format whereby much of the original audio signal is discarded in order to compress the file size and facilitate digital storage, downloading and other transfers. We have sacrificed quality for convenience. I confess, though, I love being able to shuffle tunes on my iPod. The unpredictability keeps the music fresh for me. But it’s not without a price.
As we increasingly rely on downloadable music, I worry about what we lose. I still prefer the experience of going to record stores - the physicality of the merchandise, the role of opportunity and being exposed to something accidentally. Erykah Badu has a marvelous music video of the song “Honey” from her recently released album. an anonymous customer (actually Erykah, but her face is never shown) browses vinyl in a record store, and divergent classic album covers come alive with images of Erykah. It is a witty video that captures the magic of the experience. The video ends with a message scrolling across the bottom of the screen - “Support your Regional record store!!!!!” I couldn’t have said it better.