Structure Of A Successful Music Web Site

Ideally each page of your website should serve a specific purpose. The main purpose of the sales page for your cd is to sell the cd.

If have a page with Google Adsense, the primary purpose is to generate money by to get individuals to click on the advertisement. If its not an important part of the process, don’t load up the page with unnecessary things like animations or sounds. This will only distract visitors from achieving the task laid out for them, ie. buying your product.

Following are some pointers to include in your web site and the central purpose of each.

1) Main Page – The central pages is a general landing page to funnel visitors to varying areas of your web site. Create a obvious and simple navigation process linked to the other pages of your web site. *If you use Javascript for navigation, place text link at the bottom. This ensures that search engines will be able to spider your web site properly. You might furthermore use this page to feature your cd, music samples and other offer s.

2) Order Page(s) – Create a sales letter for each item that your are selling. Tomorrow we will go over some copywriting ideas to build a successful order page.

3) Press Releases - This section is where visitors can read 3rd party articles published about you, growing your credibility and exposure.

4) Contact Information - This is so individuals might get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know). Include as much contact information as possible, like your phone, cell, mailing address, email etc.

5) Privacy Policy – Complies with privacy laws if your are collecting any of information about your customers/visitors. This likewise stimulates to build trust and people will give their information more freely. Here is a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml

6) Electronic Press Kit – This is where you refer the media to efficiently download an information package about you. Here is some ideas on what you might include:

*Biography

*Demo tunes

*Pictures

*Reviews/Testimonials

*Sideshow Of Photos

*Video or Film Footage (Windows Media or Quicktime format)

Establish a biography with pictures in .pdf format and make it available for download. You could use the Writer program contained in the free Open Office Suite http://www.openoffice.org to do this. Open then program type (or paste) in your biography and insert pictures. When your done go to File > Export As PDF.

7) Lyrics - Allows fans to get more familiar with your music. also adds content to your website which will get pick ed up by the search engines if it has an incoming link form your main page or somewhere else.

Biography – On your bio page sections listeners read about you and see your pictures. A sideshow of your photos occasionally adds a good touch.

9) Concert Listings/News – Keep your fans and web site visitors updated with the latest news about your concert s/shows, interviews, appearances ond other topics of interest.